Our Story
Our Story – How You Be The Barista was born
Grab a coffee while we share how we’ve made it possible to enjoy barista-quality espresso anytime, anywhere.
Born and Brewed in Melbourne – The Coffee Capital of Australia
While You Be The Barista officially launched in 2020, our journey started long before that. Back in 2006, The Coffee Brewmasters began developing the TCB Process®, a pioneering, all-natural coffee extraction method using only beans and water. The goal was simple: capture the true flavour of freshly brewed espresso in a liquid form that stays stable at ambient temperatures, without additives or compromise.
For over a decade, The Coffee Brewmasters worked with leading beverage businesses to craft premium coffee solutions powered by this innovative technology. Then, in 2020, we decided to make our barista-quality extracts available directly to coffee lovers like you, and You Be The Barista was born.
A new way to enjoy Coffee – Anytime, Anywhere
Our single-origin Colombian coffee extracts are designed to fit seamlessly into your life:
- Kickstart your morning routine with a rich espresso or latte.
- Recharge in the afternoon with a quick, clean coffee shot.
- Elevate your cocktails with espresso martinis made in seconds.
Using our TCB Process®, we developed our flagship Classic Colombian Espresso Concentrate, followed by Honey Badger™ (infused with natural honey) and Melbourne Mocha (co-extracted with premium cocoa). These unique blends let you create your favourite coffee drinks—hot, iced, or mixed—without expensive equipment or long café queues.
Our Mission
We believe great coffee should be convenient, healthy, sustainable, and accessible to everyone. That’s why we:
- Use ethically sourced, single-origin Colombian beans.
- Craft a pure, natural coffee extract—no preservatives, no artificial flavours.
- Package in formats that are eco-conscious and waste-minimising, with ongoing projects to reuse coffee grounds for food, agriculture, and building products.
Why the Name?
It’s simple: we want YOU to be the barista.
When you’re at home, at the office, camping, or mixing cocktails for friends, our coffee concentrates put you in control. Just add water or milk, and create your coffee, your way, anytime, anywhere.
Learn More About The TCB Process®
We’re proud of the technology that makes all this possible. Discover how The TCB Process® works →
In a Cup:
- Made in Melbourne, the coffee capital of Australia.
- Single-origin Colombian beans, naturally extracted.
- Ready-to-use espresso coffee, stable at room temperature.
- Your barista-quality coffee solution, made simple.
